Taio Cruz feat. Flo Rida - Hangover

As a bright New Year dawns on the the 1st of January, we imagine there'll be a fair few sore heads out there this morning. And while most people would probably want to forget those shaky memories of berocca and being too sick to clamber from bed, Taio Cruz has gone and done a song about hangover. Brilliant.

The thing about Taio is that for all his seeming commercial artist simplicity, recently, as he's dabbled in the American market, things have all gone a bit weird. Previous album Rokstarr ended up splitting off into semi-greatest hits compilation The Rokstarr Collection - while super-smashes Break Your Heart and Dynamite did exceedingly well everywhere, other singles like No Other One flopped without trace.

And the piecemeal approach to round the world success seems to continue with third album TY.O, already released in Germany on the 2nd December, but not out here until the 26th March. Go Figure. New single Hangover has all the makings of another mega-hit though, with 19 Million views on YouTube already and a de-rigeur guest rap from Flo Rida.

It's a suitably standard club-based affair, the synths going for a harder edge than Taio's previous singles and with a bit of guitar thrown in for good measure. Beneath any surface embellishments though, Hangover is a thoroughly to-formula track, working to a tightly planned schematic of contemporary urban-pop tropes. It's tediously predictable, a mish-mash of sounds we've already heard a thousand times on assorted tracks across the past year.

It's a disappointing turn for the artist many of us still remember as capable of producing beautiful, reflective R&B like I Can Be and Moving On. But whatever format they take, Taio's hit-making talents can't be faulted, and if the track's 'I got a hangover, whoooahhhh!' isn't one of the most indelible pop hooks we've heard recently, we don't know what is.

Hangover is released on the 19th March.