Cher Lloyd's album campaign is all coming together rather nicely - now that the post-X Factor 'haterz' are starting to simmer down, all that remains is Cher herself and a rather impressive amount of critical praise for her album as the collection of fun pop tunes it is. And Want U Back stands as the epitome of everything's that so good about her.
For starters - the single cover is great. Second - she's got that lad Astro off of US X Factor on the single version. And most importantly, the track itself is exactly the kind of catchy, cool-kids gloss-pop number we always dreamed of Cher coming out with when she first took to the XF stage. The cheese of Swagger Jagger has been ditched, replaced by something that is fundamentally more 'Cher'.
The video features her singing on her bed, flicking through some photos (that move like the ones in Harry Potter!) before getting out her iPad. Just an average day in the life then - for the record, the 'moving magazine' shots are our favourite, can they invent these in the near future please?
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