Friday 13 January 2012

Alexandra Burke - Elephant


It's been one of the most anticipated pop singles in recent months, and with a number of shifted release dates, the first single from Alexandra Burke's second album was starting to look like it might falter before it even got started. But hearing the full radio version of the single blows all doubts away in an instant: it's a full-throttle adrenaline rush of a song that hurtles from hard electro filth to nuclear reactor synth blasts.

For me, Elephant is the ultimate in dance-pop allure - a dark, sensual ride of apocalyptic rhythms and teetering bass - it remains definitively commercial whilst re-positioning Alexandra as an uncompromising disco diva. When she goes in, she goes in to win.

And of course, Elephant wouldn't be an Alexandra Burke without a sky-piercing high note in the middle-eight where she gets to show off the true extent of vocal acrobatics she can accomplish. In short, it owns - Ok.Com?

Sure, it might lack the uber-refined nature of her classic singles, it more than makes up for it with its dirty electronic rawness. This is Alexandra at her most dancey to date, a Euro-smash monster to slay dancefloors across the country and beyond. It's the sound of an artist that has left the X Factor for dust behind her, moving ever onwards and upwards to better things - the sound of a proper popstar.

Elephant is released on the 12th March.

Elephant by CaptainGravity

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