If there's one vein of music that really seems to have dropped out of the UK consciousness of late, it's unashamedly cheery American pop rock of the kind you couldn't move for hearing on the radio. Think Phantom Planet, The Fray, but with a little more perk. This is the sound of new-comers The Heaven Switch, and it's nothing if not plastered with indulgent hooks and the kooky cutesyness that in another age would have seen them Number One for weeks.
With acclaim from MTV and US TV networks soundtracking the likes of One Tree Hill with their songs, The Heaven Switch certainly make no attempt to hide their radio-friendliness. Trainwreck (their latest single) and Fault Lines are rousing plucky surges of high school energy, the former tolling the experiences of classic teen movie relationship fare: 'Baby you're a trainwreck, innocent till you break my heart again.'
With the UK's very own pop-rockers McFly on a bit of a breather at the moment and new hotshots like Lawson muscling in to make their own mark on the scene, it'd be nice to see the American bands get another look in - and on that count, The Heaven Switch sound like prime candidates.
The Heaven Switch by SecretServicePublicity
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