Oh to be a Euro-dance artist. It's this genre, more than any other, where it seems to be deemed acceptable to put out the same song again and again with barely the slightest of tweaks. It worked for Basshunter, and not being one to buck the trend, Alexandra Stan follows the formula down to a T.
For all its cheese and nonsensical sexual posturing, Mr. Saxobeat was a pretty good track - it played to a keen pop sensibility while simultaneously targeting all the party season buttons of your average twenty-something Ibiza clubber. But the trouble with Alexandra Stan's new single Get Back is that is an identikit clone of Mr. Saxobeat - so much so that it not only scuppers its own likability, but also any of merits its predecessor had.
Get Back is the sound of an endless cycle of self-destructive dance-pop, feeding into itself and regurgitating the same three seconds of music again and again. Whatever substance was there initially is long gone, blitzed away into the pop meat grinder; emerging as an utterly faceless entity.
Get Back is released on the 12th December.
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