Etta Bond - You'll definitely have heard her; she's the guest vocalist on Wretch 32's brilliant new single Forgiveness. We reckon she's one of the most exciting up and coming singers in the UK right now and having just signed a deal with Labrinth's record label Odd Child, you can count on her making waves in the urban scene in 2012.
For those lured in by the haunting purity and ethereal clarity of Bond's vocals on the Wretch 32 collab, her own material offers more of the same - dark, industrial, pumping constructions of quasi-gothic proportions. It's a heady mix of dance influences and slick, soulful vocals.
Every Dream strikes down to the core of what Etta Bond is all about, her at her very darkest. The beats pierce malevolently into the conscience, all metallic and glistening with the prospect of danger. Every Dream is built on the tantalising counterpoint between the softness of Bond's vocals and the harshness of the music itself. The contrast works a treat.
Ask Me To Stay launches up from shadowy lair on dub-step springs, slapping a flithy bassline across the song's foundations - it's a floorfiller of a scale easily comparable to the stuff currently doing the rounds on the UK club circuit.
And therein lies Bond's real charm, she can do it all: catchy but innovative pop tune, she's on it. Commercial club banger, she's got it sorted. For the girl of many talents, any sound is a new adventure, a new avenue to explore.
Ask Me To Stay and third track - Katy B-esque Come Over - were produced alongside DaVinChe, who Bond is working with on her forthcoming debut album. Going by the sounds of these tracks, it looks set to be one of the most adventurous, engaging urban-pop debuts of 2012. We can't wait to hear more! And if you can't wait, there's a great interview with her on MTV's website to get stuck into in the meantime.
Latest tracks by Etta Bond
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