JLS - Do You Feel What I Feel

For my money, JLS are always at their best when they venture into 'The Club' - For all that its Sound of Music sample might be mocked, The Club Is Alive remains in possession of one of their strongest chorus hooks. She Makes Me Wanna and Eyes Wide Shut did much to develop the band's up-tempo sounds, solidifying JLS's position in a crowded market as one of the prime purveyors of slick, contemporary dance-pop.

Do You Feel What I Feel has a distinct air of being their most mature dance moment to date, strapped to a slipstream of futuristic synths. A pulsating Euro groove drives the track - yes, at times, it may all feel a bit disembodied and generic - but more importantly, it's through understanding the keen ability of tracks like this to target all the pleasure centres of their prime audience that JLS have capitalised on their position so well.

As one of the UK's premier boy-bands, each of their singles is a precision guided missile to the heart of every girl in the land, and in these succinct gems of lovelorn dance-pop, JLS win their fans. It's pop to a formula, but it's done with such finesse and professionalism that it feels like the most natural thing in the world.

(Oh, and the little 'comedy' intro to the video is a really nice touch - it's good to see the band can still take a wry chuckle at themselves.)

Do You Feel What I Feel is released on the 2nd January.