Tuesday 27 December 2011

[Official Video] Jessie J - Domino


2011 was undoubtedly the year of Jessie J. While it was Adele who sold by far the most, it was really Jessie who far better courted what the year was all about, all the while teasing the public with a number of questionable press interviews and vibrant outfits. And then there was the whole leg-in-a-cast incident. When it came to female-fronted pop, Jessie J was the name on everyone's lips.

And with new single Domino, she, to-a-degree, finally does what we always hoped for when we first heard Do It Like A Dude - putting out a gem of pure up-tempo pop. While the public at large lapped up Jessie's follow-up singles; the inescapable Price Tag and its fellow lilting R&B inflected cousins, many of us always hoped for a return to the unabashed fun and pomp of Jessie's debut.

And while Domino is no classic, it's a refreshing reminder of how good Jessie J can be when she wants to be. Throwing off much of her exagerated vocal inflections, it sees her going for a slickly produced Katy Perry-esque vibe, all shiny pop-rock riffs and carefree choruses.

Most importantly, Jessie actually looks like she's having fun in the video, instead of the tear-stained weep-athon she affected for Who You Are. As a young woman purveying her tunes to a young audience, this is what we want to see - popstars looking hot, having a good time.

Domino is the classic example of simplicity working best - it's not groundbreaking or amazing by any means, but by playing to well established pop tropes, it sees Jessie putting out one of her strongest performances to date, and manifesting another part of what makes her - beneath all the media storm - a thoroughly great modern popstar.

Domino is released on the 27th February.

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