Ahh, the joys of being Nickelback. The band that no-one seems to be able to take seriously, yet who keep banging out the tunes. And to be fair, some of these tunes are half decent - for all its OTT cheese, Rockstar boasts a great pop chorus.
New single When We Stand Together toes the line just a little too far though - tacking on a goofy 'yeeeaeaaah' wheedling over a quasi-barndance beat and - just when you thought the track couldn't get any worse - chopped up vocal effects. The single's cover art is unashamedly awful too.
Trying to decipher what Nickelback set out to achieve here is a baffling, futile exercise. Were they trying to 'go dance'? It's a passable question, and Chad Kroegar's hoarse croaks of 'and the drum beat carries on' have the feeling of a pensioner walking into dub-step night - it's so out of place, so fundamentally 'un-cool' that on this occasion, the laughs are completely acceptable.
Nickelback by no means deserve the absolute vitriol some camps hold towards them, and their past albums have undoutedbly seen some great radio hits. But, by God, when they come up with stuff like this, they don't half make it easy for people to take a pop at them.
When We Stand Together is available to download from iTunes now.
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