I'm really sorry Madonna, but Nicola Roberts has beaten you to it. For all its bubbly pop charm, her first single since Celebration and Revolver is a rather by-the-numbers cousin of Nicola's Beat of my Drum. You can't get away from it - there's only a bloody L-U-V within the first five seconds of the track and everything.
That said, there are a lot of things working in Madge's favour on Give Me All Your Love - for starters, it's easily her most instant track in ages and it's nice to see her completely casting away her cod-RnB overalls and going for a far more carefree, fun flavour.
It's still far from the excellence she reached on Confessions, but its interesting tangent for the Queen of Pop to go down when right now, she stands at a crucial moment where she must prove if she can continue to be relevant to all audiences. Enter producer Martin Solveig, dance-wizard who is basically a bit amazing.
No, Give Me All Your Love shares far more of its DNA with proper old-school Madonna, I'm talking the likes of Holiday and Everybody here. It's relatively fluffy, lightweight - but now that Madge has stopped trying to be one of Timbaland's crew, it feels like a logical move for her. She still isn't back to her true innovative best, but Give Me All Your Love is a step - albeit a very tentative one - in the right direction.
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