We all love a good deed, and judging by this cute video, so does Cheryl Cole! Joined by fellow celebs Gary Barlow and Jason Donovan, the Geordie star sings the praises of electronic charity box service Pennies.
Pennies is an intuitive service that allows customers to round up their bills when paying by card, with the extra money going to charity. In our increasingly electronic payment culture, it makes sense for technology to play catch-up here, providing a handy alternative to the classic penny-in-a-box that was a hallmark of so many high-street tills.
The Pennies service has already proved to be a rousing success, racking up one million 'micro-donations' in just 12 months - this has helped raise £250,000 for charities, which we think is fantastic! People go on a lot about wallets tightening in the recession, but it's heartening to see people still digging deep to share a little love and support.
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