Kicking off with a trippy electronica intro that could have come straight off the latest glossy TV ad, Take That's Happy Now quickly slaps a big dollop of vocodered Robbie Williams in your lap as he whispers about 'super-heavy elements'. Is this a chemistry lesson or a pop single?
But then comes the chorus, so glorious and joyous in every extreme, you're left speechless at the marvelous duality of the track. Cold, wintery verses and then explosive choruses of spring-like energy. Compared to the epic power of The Flood and the electro-stomp of Kidz, Happy Now in a way represents the most traditionally 'pop' record off the new Take That album. Yes, the chorus really is that good. It's a slice of unashamed euro-disco that you just don't get enough of anymore.
Take That's move to a more electronic-influenced sound has certainly divided opinion, but for me, when it has resulted in such a brilliant run of singles as this you can't fault the boys. That is if this does indeed become the third single from the album (which I sincerely hope it does). Imagine the Take That boys performing this live at Wembley Stadium... that chorus is simply a pure arms aloft moment, the pleasures of pop music distilled into that one perfect moment. That's what it's all about.
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