Tuesday 22 March 2011

Jennifer Lopez - On The Floor (feat. Pitbull)


I've lost count of the number of artists who've gone for a hip new dance 'angle' with their new single and thrown in a guest rapper for good measure too. It's easy to be cynical, but you know what, they do it because it works. And J Lo's new single On The Floor is the prime example.

With its staccato beats and rhythmic euro-trance synths, On The Floor is an anthem to the coming summer - the sound of a thousand dancefloors the world over beating as one. And that's the joy of tracks like these, they're just big dollops of ready-for-the-club anthem, precision tweaked to hit all the right buttons. So when you hear Pitbull's guest slot and think 'Isn't this a bit like what he did with Enrique, Alexandra Burke and Nicole Scherzinger', it's because it is like that.

This is the natural successor to all those songs; building on them, growing, snowballing... keeping the endless dance rolling on for another year. J Lo's last album Brave only managed to reach No. 24 in the UK charts, but propelled by On The Floor, her new LP Love? could very easily see itself shooting into the upper echelons of top 10.

I'm properly loving the whole Love? thing too, as if the album is questioning its own existence. It needn't though, as On The Floor is exactly the kind of life-affirming tune we want to hear from J Lo. It's hot, dance-able and without a doubt the future-soundtrack to many a night of shots at the bar. Bring it on.

On The Floor is released 27th March.

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