Introducing... Fanfair

I have to say, I'm intrigued by new girl-band Fanfair. Going to university in Reading, I get a copy of the highly informative Reading Post through my door every Friday and for the past couple of weeks they've been running adverts featuring Fanfair, in association with their partnership with local rugby team London Irish.

What Fanfair represent is a fascinating way of hopefully breaking into the pop scene. By performing at London Irish home games as well as being promoted on the rugby team's website and TV channel, they have instant exposure to thousands of potential fans. Not bad going for Jessica, Roberta, Anara and Aimee; who make up the group.

So, with a ready-made promotional avenue and model-like looks (just check out the photos on their website), what does their music sound like? Their debut track The Vaccine is a throbbing electro number, perfect for the stadium environment they are being launched straight into. Remember Hilary Duff's Depeche Mode-sampling Reach Out? Well Fanfair's The Vaccine is like that but with about ten times more oomph. The whole track is suitably fun and frisky, featuring the rather amazing line 'We're loving daily fixes of your intravenous kisses boy'. There's also a cheery cover of The Boys Are Back In Town on their site too, again, just the sort of thing to get you in the mood for an afternoon of rugby.

There's a nice little interview with the band on Bracknell News and it also serves to remind you that these girls are playing to the likes of 60,000 people per game. If you're looking to get your band out there, then that's certainly one way to do it. Managed by former Syco employee Dan Parker, it sounds like they've got a good pair of hands behind the steering wheel too.

I'm looking forward to hearing more from Fanfair as, let's be honest, the more girl-bands in the world, the better. And as a local, I feel like I owe it to them too.

You can find out more on Fanfair's website here.