I went to see the Parade girls perform at GAY on Saturday night and they most definitely gave it their all. Opening with a feisty cover of Cee Lo Green's Fuck You, they had the crowd whipped up into a frenzy of excitement (best of all, it was the expletive laden album version and not the mild-mannered radio edit of the song). The girls' look is perfect too, striding the vital balance between street-smart trends and poppy flash. Continuing on to their performance of Louder, it was plain to see just how much fun they were all having - and it's this enjoyment that really shines through in their music, taking it up to the next level. As for the rest of the night and Olly Murs stripping on stage, I'll leave that to your imaginations... but let's just say it involved him wearing a cow-shaped thong.
The next day, Parade held a signing at that temple of retail enlightenment, Westfield. So it was off on the tube to Shepherd's Bush! The centre's HMV branch had the Louder singles pride of place at the front of the store as well as conveniently placed by the till-points themselves. It made for a refreshing change from music stores who have become so alienated to the CD single format in recent years.
The signing itself was brilliant, well organised and packed with eager fans. Everyone seemed really up for the event and the cheery faces all round definitely inspired a sense of strong community amongst the fanbase. It's bonds and memories like these that'll get the fans sticking with an artist right through their career. Parade are well on their way to dazzling their way across the UK pop charts and this weekend was a energising reminder of how Britain gets it SO right when it comes to girlbands.
If you haven't already, join the Parade and download Louder from iTunes here!
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