While the Lana Del Rey hype certainly isn't showing any signs of slowing down, there's a sense that it's marginally more palatable now, through sheer force of its overabundance. In essence, we've become so numb to the Lana hype that she's now like the same old faces we always see every time we pop down the pub. Part of the furniture.
And all this helps with appreciating new single Blue Jeans for what it actually is, a bloody good track. Boasting what's probably one of her strongest choruses, Blue Jeans moves away from the pretensions of Born To Die and Video Games for a more clean cut, vaguely more up-tempo pop sound. It's not the unadulterated thrill-ride that album standout Off to the Races is, but in it's indulgent 'I will love you until the end of time' refrain, there's the manifestations of Lana as a proper popstar.
And it's there, removed from the sexual posturing and drama school theatrics, that she actually functions best.
Blue Jeans is released on the 8th April as a digital download, remix bundle and exclusive 7'' picture disc.
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