When you become the first signing to Jay Z's Roc Nation label, you know the big bucks are behind you. For young rapper J Cole, it's the start of something truly special. Touted as the 'long awaited return of real hip-hop', J Cole makes a fair stab at recalling the best moments of rap legacy - dipping into the sounds of decade ago to afford his new single Can't Get Enough a rich, golden lustre of heritage.
Currently fresh from supporting our very own rap star Tinie Tempah, J Cole will be looking to replicate his success - and with millions of Vevo hits in the US already, it's not far of a leap to imagine he'll easily transfer that success to these shores. With the Can't Get Enough video full of an assortment of 'babes' enjoying a beach party, J Cole taps into a more simple vein of pleasure than the heady, overbearing rap-dance combos of recent months.
Back to basics, back to a more streamlined kind of rap, J Cole represents a real up and coming talent.
Can't Get Enough is released on the 28th November.
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