As I discussed in a previous blog entry, when Pixie Lott wants to be really good, she can be so good. But unfortunately, her new single What Do You Take Me For is not one of those moments.
The general feeling is that it's the sound of a popstar running out of steam before they've even really got going - Pixie's debut album was littered with genuine pop gems, but this new single does not sound like the kind of thing she should be pushing as the lead-in single to front a new album.
In this hyper competitive age, it's just not good enough. Pixie casts off the dancing shoes she so eagerly donned on All About Tonight and takes a turn down the R&B route, even including that all time favourite gimmick; the featured rapper. In this instance, Pusha T (he featured on Kanye West's latest album).
What Do You Take Me For sounds dated, like something off Natasha Bedingfield's first album. That might have been all very well and good in 2005, but hearing Pixie's track on the radio now, it feels slow, ungainly.
When I first heard All About Tonight, I was equally unimpressed - although the track did grow on me eventually, albeit only when I heard the gorgeous acoustic version. Maybe that'll be the trick here too?
What Do You Take Me For is released on the 6th November. Pixie's new album Young Foolish Happy can be pre-ordered here.
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