When it comes to launching your new single, racking up 150,000+ hits on YouTube is a good indicator that things are heading in the right direction. Boy-band Frixion bring a fun blend of radio-friendly pop and glossy suited and booted looks with their track Under The Influence, they've got a nice throwback feel to the pop groups of old too.
After all, with JLS, One Direction and The Wanted all grabbing Number One records this year, boy-bands seem to be the real flavour of the moment. And you'd want a piece of the action, wouldn't you?
The band - comprised of Neil, Johnny and David - can add a heap of impressive support slots to their credentials; they've previously opened for the likes of Jessie J, Tinchy Stryder, N Dubz and Olly Murs among others.
Under The Influence seems to fit effortlessly amongst the tunes of these contemporaries - it checks all the boxes, riding on a fizzy mix of treated vocals and clubby beats. The single cover presents an urban, aspirational image to match their sound too - iconic London landmarks and a flashy car, the city that awaits their arrival - the single, the gateway to future success.
Under The Influence is released on the 10th October.
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