The Kixx - Already Gone

In this age of social media and internet-savvy teens, 15,000 fans on Facebook is a pretty sure sign you're on the right track. And that's exactly what new boy-band The Kixx have gone and got themselves. Comprised of David, Robbie, Dave and Jack, the band are set to join Olly Murs on his UK tour in the coming months - something sure to see that number of fans grow and grow.

Their debut single Already Gone is an electro tinged pop-rock stomper; a buzz-saw synth bassline and machine-gun beats setting the pace before the track launches into a full-throttle chorus. Electric energy lies at the heart of this track and it whips you along at a roaring pace.

Fans of The Wanted will lap The Kixx up, they present that same confident, powerful brand of lad-pop. But what marks them out as different? Well, they play their own instruments for a start. Then there's the more clinical, precise feel stamped all over Already Gone - It's a song that knows all the right buttons to press, presenting a more refined, modern breed of track. Imagine the swagger and youthful energy of McFly in their prime mixed in with the dreamy New Wave of Duran Duran and you'll have a fair idea of what the band sound like.

And if all that wasn't already enough to convince you to check them out, the video for the single features Emily Atack AKA Inbetweeners hottie Charlotte Hinchcliffe.

I really love some of Kixx's early YouTube cover versions too, in particular their take on Linkin Park's Numb where they transform the track into a beautiful chilled out ballad. It showcases a real rock edge to the boys' voices, a nice touch when so many competiting boybands head more for the R&B vibe. Take That's SOS and The Script's For The First Time also get an outing - one thing that really wins me over with these guys is simply the song choices displayed here, they go for less obvious songs and it allows them to fully come into their own. This is a band that place themselves in an increasingly crowded market and who aren't afraid to try something a little different to get heads turning their way. I'm impressed.

Already Gone is released on June 5th.