Monday 16 May 2011

Example - Changed The Way You Kissed Me


I saw a brilliant interview with Example on T4 over the weekend where he revealed the inspiration for Changed The Way You Kissed Me came ready made as a line from hit teen soap Hollyoaks. Now, if you're searching for a distilled half hour shot of modern pop culture to inject your latest smash hit with, you could do a lot worse than look at Hollyoaks.

Flick it on casually and you're sure to find a fair share of passionate affairs, shady dealings and booze fuelled student parties. All rather exciting, no? Either way, it makes for a powerful start-point to launch your audio assault.

Example's latest single represents then, an even more intense concoction of everything life in the fast lane has to offer. The super strong espresso of clubland culture, if you will. A steamy, piston-like beat and dayglo rave synths pummel you into submission; if you thought Example's standout single Kickstarts packed a punch last year, just wait till you hear Changed The Way You Kissed Me.

Dizzying, hypnotic, Example's macho boasts fuel this track with a real tang of danger and combativeness; 'I've never been afraid of the highest heights... I've never been afraid of the wildest fights'. The song literally throws itself at you, bouncing off the walls like it's just downed a Red Bull four-pack.

Example always was a dab hand at knocking out this kind of catchy anthemic dancefloor stormer, but this is next level stuff. His recent collaboration with Wretch 32 highlighted just how powerful an effect an Example-penned melody can have on your sales - Unorthodox saw itself shooting effortlessly into the UK top 5, all the while enjoying mass airplay across the UK.

The highest heights of British pop? Example is right there, and he's there to stay.

Changed The Way You Kissed Me is released on the 5th June with a comprehensive remix package featuring re-works of the track by Kris Menace and Steve Smart/Westfunk.

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