Hip-hop and animation might not initially appear to be the most obvious bedfellows, but Mister Who makes a case in point of showing just how well they can pair together.
Who, precisely is 'Mister Who', I hear you ask? Well that, to a degree, is what he's all about. A shadowy, unfathomable figure flung from the depths of Brixton, he springs into existence as a comic book character, a Gorillaz-esque figure to front up an eclectic, vital collection of beats and edgy raps.
Get On It leads the charge, now accompanied by a fully animated video. Like that other famous 'Who', Mister Who himself is an irresistibly intriguing character - or rather creation - a being full of mystique. And it's all this that is projected into tracks like Get On It, energetic rap work-outs propelled on a whirl of synths.
When I first heard of Mister Who via his CD in the post, it was accompanied by a whole magazine brimming with colourful artwork and story - personifying the man himself as a crime-busting individual of Spiderman-like superhero capabilities.
Flicking through the comic, you want to know more, to understand more about this guy; to crack down to the core of what he's exactly about.
It's a gripping bit of marketing to accompany an equally catchy track. Rest be assured, Mister Who is one name you won't be forgetting any time soon.
You can find out more about Mister Who on his official site: http://www.misterwho.co.uk/
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