Do you ever wonder where the acts that don't win X Factor end up? I don't mean those lucky ones, the JLS's or Olly Murs's that somehow burst into spectacular career often eclipsing the actual winner of their respective year.
No, I mean the ones that fall at the earlier stages. Feisty girl group Belle Amie are one of the more fondly remembered acts from the live shows of 2010's series. In the post-X Factor environment, things are probably dizzying enough for a solo artists, let a lone a group - so the decision for Belle Amie member Geneva Lane to leave the other girls is pretty understandable put in context.
Going it alone, her debut single Karma is a real good old fashioned pop track. I'm talking Spice Girls stuff, classic 90s-sounding pop. There's a nice little disco vibe to the track too, something backed up by the track's sparkly roller-skating based video too.
The track's already been picking up a fair bit of attention from the likes of Heat and OK mag, and in a way, it's refreshing to see an ex-X Factor star actually getting up and doing something about their career. So often they seem merely to float away on a sea of apathy into sub-par reality TV shows or simply disappear altogether.
Not for Geneva though, and for that you've got to admire the girl.
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