Oh Cher Lloyd, what ever are we going to do with you? You don't know how frustrating it is to see you turning so many potential fans against you just because you've got a little eager on Twitter.
When Miss Lloyd first performed on the X Factor last year, we knew straight away we were looking at something special. She was fresh, cool, had buckets of personality. She was the most exciting star on the show for ages. Through the course of the competition we followed her eagerly, and in the live shows she delivered some of the best performances of the series with a chain of brilliant song choices to boot.
But post X Factor, it all seems to have gone so wrong. Sure, she's nabbed herself a Number One single, and before 'winner' Matt Cardle has even released any of his own new material. But at what cost?
Where before there seemed to be a united front of Cher Lloyd fandom - one and all seemed to embrace her 'freshness' - now there lies a clear divide, many turned completely off the star by her cocky teen attitude.
There's a fine line between confidence and outright arrogance, and it's one Cher has always trod very gingerly indeed. But ever since she was let loose on Twitter, that cocky 'I'm Queen of the world and none of you are gonna stop me' approach has gone too far. Her uncouth, uneducated mis-spellings and clenched teeth insults do her no favours at all. It makes her bratty, ungrateful.
For all of Cher's talk of haters, the one thing she doesn't seem capable of doing is rising above them. Sure, defend yourself against them, but not with the kind of childish rants that could have come straight from a bunch of chavs out on the street. Cher allows herself to be dragged into these Twitter battles with classic internet trolls, plainly giving them the attention they so clearly crave.
When you get those kinds of insults spilling out into your army of fans, you know you're in trouble. After all, there's nothing worse than an artist with attitude than a bunch of angry fans with attitude.
Acclaimed dubstep producer Skream recently took to Twitter to diss Cher's ludicrously titled Dub On The Track, saying 'Dub on the track by Cher Lloyd is awful, worst attempt at a commercial Dubstep track so far.' He was promptly blasted by countless Cher fans, saying they had never heard of him, to fuck off, etc etc. The usual childish drivel.
The thing is, without people like Skream, it's likely Cher would never even be recording a dubstep track. It was after all Skream's mix of La Roux's In For The Kill that first started to properly fan the flames of dubstep in the mainstream consciousness. What makes this scenario all the funnier is that Cher apparently asked Skream to remix her song, but was refused. As Skream says 'It would ruin my career'.
Being gracious doesn't cost you anything. If Cher learned this, she'd win a hell of a lot more fans. There's nothing wrong with making a commercial dubstep track - just look at Britney. But the problem with Cher is that it doesn't feel genuine. She may even be a genuine, clued-up fan of the genre, but it doesn't show in the finished songs - they're overly glossy, Americanised, cheap-sounding.
Look at people like Katy B or Nicola Roberts, making edgy yet still highly commercial pop. That's the way to do it. If Cher had approached things with a touch more class, elegance and patience, her debut album could have been one of the highlights of the year.
I really, really, really want to like Cher Lloyd. She looks so much the part - the new young female star for the Twitter age. But until she reigns in her outbursts, that's unlikely to happen.
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