I've had Friendly Fires' sublime Pala album on non-stop repeat all week, and one thing that strikes me every time I surrender to its heady rush of synths and soaring vocals, is just how 'pop' it is.
The thing is, Friendly Fires came very much from the stable of Radio 1 supported indie acts, but hearing them now, they feel infinitely more glossy, more confident, and fundamentally better because of it.
And that's never more true than on new single Hawaiian Air. A fitting follow-up to the equally catchy Live Those Days Tonight, like its predecessor, it benefits from a truly crystalline chorus; one that catches every inch of the tropical, summery kaleidoscope of emotion and colour that Pala represents.
And with adverts for the video splashed all over video service Vevo at the moment, this looks set to swiftly become another firm favourite - I'm rather envious of anyone seeing these guys live over the next few months - 2011 is without a doubt their year.
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