When the Take That boys were young... well, you'd have to have been living under a rock for the past twenty years not to be aware of the whole Robbie-gate business and the ultimate dissolution of the group, the end to a glorious, shining pop career that would finally be resurrected - the band reformed and rejuvenated - 10 years later.
It's a defining saga of pop music. The tale that everyone knows. Yet it still holds an undefinable power to it - and much the same can be said of the band's new single, the last to be taken from their dizzyingly successful Progress album.
Interestingly, When We Were Young sees a return to the sound of the Robbie-lite Take That, the band that banged out mega-ballad after mega-ballad to massive success. It was a formula Gary Barlow seemed born to fulfill - unleashing these behemoth-like songs on the UK, a nation of fans lapping them up.
For all the song's charm though, it feels a little flat compared to both past successes like Rule The World and Greatest Day, and even more so compared to the new electro-driven Take That which has manifested itself courtesy of Robbie's return to the band and the involvement of super-producer Stuart Price.
No, if anything, it's the track's accompanying video which is the real attraction here. Shot in ear-wateringly rich quality at Wembley Stadium during the band's immense eight night residency there, it simply looks magical. All in black and white, it feels classy, magical - a fitting showpiece for the group who stand as Britain's premiere pop band.
As Gary Barlow sings in the track, 'We adored the fabulous' - Take That, we adore you.
When We Were Young is released on the 22nd August and features on the soundtrack of new movie The Three Musketeers.
