Take That's Eight Letters - a real slow burner if ever there was one. It's pure Gary Barlow ballad territory at its most fundamental, tuneful piano chords predictably building up in all the right moments.
If you could draw up a graph of how to best target the emotions of your average music listener, Gary could probably construct you the perfect diagram, complete with key changes and such.
But whereas Barlow ballads of the past have stuck to the Coldplay-esque formula of big, rousing soft-rock, Eight Letters sounds like something off a Pet Shop Boys album.
Accentuated with some lovely synth flourishes, it feels tender, innocent, complete with the kind of nuances that a band of such blustering magnificence as Take That usually keep pocketed away.
It's stuff like that long, final ringing note of reverbed guitar that just add an immeasurable piquancy to songs like this - it's eye-candy for the ears.
Progress Live is released on the 28th November.
