I've always had a soft spot for the Nintendo DS adverts - it's testament to how far gaming has come towards being accepted as a true part of the mainstream that we get popstars and other assorted celebs fronting the latest releases, and I think this new one featuring the gorgeous, ever-lovely Saturdays might just be my new favourite!
It works so well because Mollie is totally the kind of girl you can imagine being enchanted by petting a virtual dog. And in a nice little touch, Rochelle even points out the relevance to Mollie's real dog - also called Alfie.
Now, while I've always been more of a Playstation kind of guy, Nintendo's marketing success at launching these cutesy games at a new customer base is undeniable - and it's through adverts like these that this success stems from.
Just imagine all the youngsters, already fans of The Saturdays, who see their idols on telly and get straight on to their parents asking 'Can I get that game Mum, please!'.
It's a win/win situation for everyone - so while everyone's rushing out to purchase their sparkly new copy of Nintendogs plus Cats (very important not to forget the cats too!), they're also getting excited about the fact The Saturdays' latest single All Fired Up is getting its first radio play very shortly indeed!
We literally cannot wait! The track gets its full release on the 4th September and is apparently a 'total floorfiller' - we're already shaking at the potential pop-amazingness of it all!
