Video: Jessie J feat. B.O.B. - Price Tag

Take one dreamy, sugary sweet pop song from the hottest act around at the moment and add into the mix a video which pretty much captures all those things just as perfectly as the song itself. What you get is the lovely piece of charming wonderful-ness that is the video for Jessie J's new single, Price Tag. With an inspired kids' toys theme and some frankly brilliant customes (the puppet one is my favourite), it's bound to be a big hit.

You can download Price Tag from iTunes now here.

Jessie J feat. Devlin - Price Tag

If you've already fallen in love with Jessie J from the catchiest tune of the moment, Do It Like A Dude, then  Price Tag might just make you love her even more. There's a sugary sweetness to the track that is impossible to resist and watching this live version of the song from London's Scala, Jessie fills the song with such charm and enthusiasm you just want the song to go on forever. There's that sing-along anthemic chorus which is duty built to be blasted out of radio's nation-wide in the months to come.

Jessie really gets into the track, just watch the 'everybody look to the left... look to the right' bits... It's something so simple but it's stuff like this that really connects with the audience (and judging by the rather amusing sea of phones held up here, they're eager to capture every minute of the young popstrel). Even better, Devlin steps up to fill in for B.O.B's guest spot on the track. It's a cracking performance of a brilliant future hit and just serves to confirm why Jessie J justifies every inch of the hype around her.

Jessie J - Who You Are

After the mega-success of Do It Like A Dude, it goes without saying that Jessie J's debut album Who You Are will be one of the year's must-buys. We're loving the album cover, where Jessie shows that no-one in pop rocks the razor-sharp fringe as well as she does. The all black look is rather cool too, especially the lippy.

In terms of Jessie's music, Price Tag is one of our definite faves from the album and features American rapper B.O.B.