If you've already fallen in love with Jessie J from the catchiest tune of the moment, Do It Like A Dude, then Price Tag might just make you love her even more. There's a sugary sweetness to the track that is impossible to resist and watching this live version of the song from London's Scala, Jessie fills the song with such charm and enthusiasm you just want the song to go on forever. There's that sing-along anthemic chorus which is duty built to be blasted out of radio's nation-wide in the months to come.
Jessie really gets into the track, just watch the 'everybody look to the left... look to the right' bits... It's something so simple but it's stuff like this that really connects with the audience (and judging by the rather amusing sea of phones held up here, they're eager to capture every minute of the young popstrel). Even better, Devlin steps up to fill in for B.O.B's guest spot on the track. It's a cracking performance of a brilliant future hit and just serves to confirm why Jessie J justifies every inch of the hype around her.
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