Monday, 11 July 2011
(Official Video) The Pierces - It Will Not Be Forgotten
We reviewied The Pierces' It Will Not Be Forgotten (the fourth single to be taken from their stellar You & I album) last month, and today we have the video for you too!
Opening, as it does, with curtains drawing back, the video seems full of all the magic and splendour of the theatre itself - a fitting presentation for a band who's music is so artisan-esque in its delicately crafted nature.
For Catherine and Allison Pierce, their beauty isn't just in their own ravishing good looks; it shines right through to their surroundings - quite literally giving life to all around them, transforming the bleak, dark scenes of the video into glorious summer.
It Will Not Be Forgotten is undoubtedly my favourite video from the You & I album campaign - there's just that special something to it, all wrapped up in the enchanting, fairytale feel of both track and video alike.
As starry skies open up above the sisters, we're reminded that the brightest of those stars are right before our eyes in the form of The Pierces themselves. Taking to the stage at the iTunes festival later this month to support Coldplay, July sees them shining brighter than ever before.
It Will Not Be Forgotten is released on the 8th August.
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