Is there anyone who's got it so continuously right as Katy B this year? Probably not. Witches Brew is the sixth single from her debut album yet feels like it could just as easily lead a whole campaign - it's that good.
Like its predecessor Easy Please Me, Witches Brew again sees Katy at the more poppy end of the spectrum - the enticing, seductive 'Come with me, I'll make you feel so good...' chorus is simply irresistible, a promise of untold pleasure and excitement.
As her recent Mercury nomination proves, this year arguably belongs to Katy B. Both critically and commercially loved - she strides that delicate fine line between musical worlds, latching on to brilliant pop hooks and club-ready dance beats with equal ease.
She is the chameleon of her art, morphing and redefining herself constantly; even within songs themselves. With its bleepy, GameBoy synths and barrels of punchy attitude to rival the likes of Jessie J and Cher Lloyd, Katy B is the ultimate promising young star for the future.
If there's anyone that deserves that Mercury prize, it's her.
Witches Brew is available to download from iTunes here.
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