Saturday, 7 May 2011

Zoe Badwi - Freefallin'


As the summer creeps in, you can always count on the dance world to begin hotting up, shuffling their deck of cards and dealing the first hand of records to soundtrack the summer nights. There are changing trends and shifting scenes to bear in mind, but there will always be reliable formulas to stick to when you want a hit record on your hands.

Enter Zoe Badwi. The Australian singer-songwriter started her career in modelling and TV adverts for things like Mars Bars (yum) as well as being part of a girl group. The usual sorts of things you can expect for a trendy popstar.

And so we come to her new single Freefallin', which is already a top 10 hit in her native Australia as well as being certified platinum. Impressive. Anyway, the track is your standard, anthemic, super-uplifting dance-pop fare and sounds a LOT like When Love Takes Over - meaning it sounds very good, if not the most original record on the block. What it does do is showcase Zoe's rather impressive vocals; she can certainly hit all the high notes a track like this demands as well as packing some real power and grit that helps set her up as a proper popstar in her own right rather than just a faceless dance diva.

'It's all good, I'm alright', she sings in the chorus - well, with that platinum accolade under her belt already, things definitely seem to be going more than 'alright' for Zoe at the moment, and if she can translate that success to over here, Freefallin' could very well be the soundtrack to your summer too - the UK single release featuring remixes by MotoBlanco and WAWA.

Freefallin' is released on the 30th May.

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