What a lovely day for a trip down the Thames! If you've ever wanted to see a music video where a hot new girl band gets on a boat and takes it on a ride down a river, all the while dancing with pinpoint precision, then Parade's Perfume is most definitely the video for you.
I read a recent interview with the band where they said far more akin to the Spice Girls than they did to contemporaries Girls Aloud or The Saturdays, and I can see where they're coming from. There's a real up-and-at-'em girl power attitude to Parade, a relatability that their fans can tap into. They look cool, their style is distinctly street-smart and you feel like you could be their best friend.
Perfume is one of those classic songs that shout 'summer anthem' louder than the sun itself. From the first few bars of those glorious, buzzing synths in the intro you can already imagine getting the shades out and strolling down to your local park; kicking back and escaping the daily grind.
The chanty 'If you wanna get it, get it...' vocals in the chorus again radiate the whole girl-power ethic - you feel like it's not just them chanting away, but each and every one of their fans too. And it's also so wonderfully British too - a fitting sound for a song that so casually places the Houses of Parliament in the background of its video.
Maybe it's because I'm a Londoner myself... (resists temptation to burst out into song), but there's such an inherent beauty in the shots of the Thames, all dreamy pink and gold. And when you add that to someone as effortlessly stunning as Parade's Jessica singing Perfume's middle-eight, you're onto a winner for sure.
Every year there are a handful of tracks that rise above the rest and enter the hallowed halls of genuine pop classics, and Perfume, for me, is easily one of those.
Now, where's that ball-pond? We want to jump in too... here we go... here we go...
Perfume is released on the 20th June.
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