Friday 22 July 2011

The Saturdays - All Fired Up


When I first heard Girls Aloud's masterpiece Sexy! No, No, No... I loved it right away. That feeling of eagerly listening in to a radio show, tuning in especially just to hear the new single from one of your favourite bands... there's nothing like it.

And so Sexy! No, No, No... became one of those rare songs that I absolutely loved from the out. No need for it to grow on me, the infatuation was there from the start - and the song remains to this date my favourite Girls Aloud single.

It brings me great pleasure then to be able to say that I'm experiencing all the same emotions with The Saturdays' spell-binding new single All Fired Up.

Initial reports and 30 second preview clips made it clear the track was a hyper-upbeat floorfiller, but hearing the full thing played on Radio 1 today, calling it merely a 'floorfiller' would be an understatement.

All Fired Up is positively alive, blasting away anything in its path with atomic levels of power and punch. Launching straight into the chorus straight from an ambient, moody intro, the Xenomania influence is clear.

For years the thoughts of The Sats working with Xenomania existed as a kind of Holy Grail of pop, a collaboration that seemed logical seeing as the band launched off the back of touring with Girls Aloud.

But of course, Xenomania in 2011 is in many ways a rather different creature to when dear Girls Aloud were putting out Tangled Up and Out Of Control, and it shows in All Fired Up. The DNA of tracks like Sexy! No, No, No... are there in the song; whether it be the structure, vocodered vocals or hectic pace. But it's an evolution of that sound - a FutureXenomania; a sleek space-rocket of pop amazingness that blasts away to stratospheric heights.

All Fired Up is the pop dance anthem to end all pop dance anthems - If there was a time when The Sats might finally claim that No. 1 single which is so overdue for them, then it is now.

With flirty, playful lyrics like 'we make the party super-naughty', All Fired Up is just as irresistible  - if not more so - as its forerunner Notorious was. And then there's Mollie's uber-cute 'We're all animal!' chant, oh, and Una's inspired 'Keep me on your radar...' outro, quite possibly my favourite bit from the song.

All Fired Up's real charm is that it channels repitition in a way that is impossibly exciting - by the time the song's finished you feel like you've already heard it ten times - and that's a good thing as it's So Damn Great!

This represents a big step for The Saturdays - in its entirety it sounds like nothing they've done before, yet zooming in, it stands as a very natural progression from what they began in Missing You and Notorious - now brought to full fruition.

It's The Saturdays go trance - and quite simply it sounds as brilliant in reality as it does on paper.
All Fired Up is released on the 2nd September and can be pre-ordered here.

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