Friday 22 July 2011

Dionne Bromfield & Tinchy Stryder - Spinnin' For 2012


Now, we all know movie tie-in songs - those tracks released off the back of a film soundtrack (usually tacked over the closing credits) to help cross promote the movie/artist in question.

Of no less note are sport tie-ins - after all, who could forget the classic World In Motion, or more recently, Shakira's Waka Waka?

Only right then that the biggest sporting event the UK has seen in years has a track of its very own. Step in Dionne Bromfield and Tinchy Stryder.

Spinnin' For 2012 is far more in the tradition of Dionne's album than any of Tinchy's material, but it's a cool team-up and really embodies the whole sense of unity and togetherness everyone's been stressing the Olympics is so much about.

An upbeat little soul-pop number, it plays that beautiful trick of having 2012 in its title - thus ensuring it receives mass airplay across TV and radio as said year rolls in. It's what I like to call the Robbie Williams Millennium effect (Robbie's track, despite being released in 1998, got its fill of airplay all the way through 2000 too, simply by the very virtue of its title).

Throw in lots of glossy picture-postcard shots of the London skyline in the video and you've got yourself a complete package - an Olympic anthem from two of Britain's brightest young stars.

Dionne and Tinchy will be performing the track live at Trafalgar Square on the 27th July as part of a 'one year to go' ceremony.

Spinnin' For 2012 is released on the 25th July.

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