[Official Video] The Bullitts - Supercool

The Bullitts' Jeymes Samuel is pretty much one of the coolest people in music right now. He just is. Watching the quasi-viral official video for their debut single Supercool, there's an immediately apparent charm and quirk to it all that could only come from the kind of guy who manages to get Idris Elba on his album.

With Samuel's hilarious protestations to 'Keep filming, keep filming!', there's a deliriously attention-grabbing vibe to the London-based antics that unfold to the backing of the electro-pop grooves of the track itself. It's bonkers, brilliant, British and just like the shopping trolley that Samuel's tramp character pushes round, contains a bit of just about everything. Supercool - the kitchen sink analogy pushed to all new levels.

Critics have already made comparisons between concept of The Bullitts and their aesthetic to Gorillaz, but in truth, Supercool represents an even more simple distillation of the alter-ego TrendyPop ideal. It's a nugget of pop fun at a refreshing level of pureness, an almost cartoonish thrill-ride of ingenuity and cocked-eyebrow wit.

If it's good enough for Rosario Dawson, it's good enough for us.

Supercool is released on the 4th March.

The Bullitts - Supercool

There's an art to creating a great viral video, and more often than not, sometimes it's the most simple of ideas that are the most attention-grabbing. And it's this ideology that The Bullitts seem to subscribe to in the delivery of their new track Supercool - from the hushed confines of a studio setting, suddenly erupts one of the most brilliantly bonkers dance sensations you'll have seen in a long time.

Spacey, laser-shot synths and jagged tooth-pick guitar riffs, Supercool is the club banger with brains to match its irresistible groove. No wonder then that Zane Lowe has already hailed it as one of his Hottest  Records In The World.

The Bullitts release their debut album They Die Before Dawn in 2012, featuring a number of fascinating collaborations: where else would you see Luther himself, Idris Elba, and Lucy Liu on the same record? Amazing.

Supercool is released on the 21st November.