Madonna - Girl Gone Wild [Official Video]

So, here's the rundown. We love MDNA, but of all the tracks, Girl Gone Wild certainly feels like one of the least adventurous - a kind of Madonna by the numbers, if you will.

But throw the Voguey black-and-white video into the mix and somehow, it instantly improves in appeal. Whereas before it felt like a rather bog standard dance number, a formless entry into the current panoply of other club chart stuff awash in the charts, now it feels like a genuine part of Madonna's ouevre as a whole.

It also feels even more like something off Confessions now, which is a very good thing indeed.

And most of all, the video, like Madonna always does when she's at her best, makes you absolutely reconsider what it means to be an artist of her age in the industry. Indeed, Girl Gone Wild feels like the work of some starlet twice Madge's years, and that, more than anything is evidence of the vitality at the of both it and MDNA.

Even the ample hip thrusting doesn't put us off this one.

Madonna - Girl Gone Wild [Teaser Clip]

How'd you like some chains and ample hip thrusting? Yup, it's only the new Madonna video for her single Girl Gone Wild, and this 27 second clip is the very definition of 'teaser'. There's something quite voguey to the black'n'white shots and while it doesn't come with any of the fun or perkiness of the Give Me All Your Luvin video, its grainy, scratchy looseness feels rather attractive.

Madonna - Girl Gone Wild [Listen]

It's been a long time since we felt a Madonna track sounded like 'classic' Madonna. Hard Candy was a tired chasing of popular R&B tropes while Celebration felt too rushed. But in Girl Gone Wild, we finally have a move back towards Madonna's dancefloor roots via a calculated new dabbling in the dark, synth magic that made Confessions on a Dancefloor such a joy.

Girl Gone Wild's chief merits lie in its simplicity - a great hook and a classic Madonna club groove that also mirrors some of the best moments of her Music album. It's a self-conscience looking back, and while it might lack some of the emotional maturity and depth that characterised Confessions, it's a definitive move in the right direction.

From what we've heard, Girl Gone Wild is far more respective of the MDNA album than Give Me All Your Luvin is - probably a good sign given said 'taster' single failed badly to set the charts alight in any shape or form. While us pop aficionados might have loved it, the public didn't seem to be swayed by Madge's MIA and Nicki team-up.

The best way to see Girl Gone Wild is as a prototype - yes, it's by no means perfect, and it's a long way off the absolute Madonna can produce when she puts her mind to it - but as a base template to expand from, it holds a whole load more promise than most of what she's done for the past few years.