The chart battle is on - Olly Murs vs. Will Young

I can still remember the day, ten years ago, when I rushed out to buy Will Young's debut single Anything Is Possible/Evergreen (back when Woolworths stocked the entire Top 40 singles). Fresh from Pop Idol, Will had ushered in a brand new era of pop - the age of reality TV dominance. He set the stage for X Factor to follow, and the UK charts have never been the same since.

In the 10 years since his victory, Will has also released some absolute gems - from the eternally popular Leave Right Now, the lovely Who Am I, right down to the soundtrack to a million Natwest adverts: Grace.

His new track Jealousy is something tantalisingly new and exciting - delving into the world of shiny synth-pop with top producer Richard X, the track is a storming exercise in why Will very much still deserves his place amongst pop's higher echelons of stars.

Currently, the track lies at Number 4 on iTunes - a remarkably strong showing considering so many of Will's contemporaries have long since faded away. Standing at Number One however is a male reality star of a newer age - and standing between these two, the makings of good old fashioned chart battle.

As it stands, Olly Murs is undoubtedly the true winner of X Factor 2009 - while Joe McElderry has spiralled perilously first out of the charts and then into reality tv doom via Popstar to Operastar, Olly has nabbed himself three Top 20 singles and a double platinum debut album.

Very well done indeed. To be honest, he remains one of the more likeable X Factor contestants - his early audition of Superstition remains one of the show's high points and his everyman honesty and charm without a doubt played a part in his snaring the Xtra Factor presenter role this year. Oh, and his songs are half-decent too.

New single Heart Skips A Beat is easily Olly's most adventurous record to day, spinning his cod-reggae off on a dance-pop tangent with a guest rap from Rizzle Kicks. Oh, and the track is co-written by Preston from The Ordinary Boys.

It's like an exercise in laddishness - in the month where The Inbetweeners movie has surged to such immense success in cinemas, it seems only right that a song of such boyish enthusiasm and sturdy love-cliches is on its way to the top too.