Tuesday, 15 February 2011

Video: OMD - History of Modern (Part 1)

It's not often a music video really knocks you for six and makes you go WOW. But this one sure does. It's part of a movement a number of bands are going for recently where they hold an open competition for fans to create their own video for their latest single and the best one gets the accolade of becoming the 'official' video, going on to be serviced to the media etc. It cuts down costs for the band/record label and the fans get a cool competition and potential massive-kudos, acclaim and all round feeling of amazingness if their entry is chosen as the winner.

And so we have OMD's new single History of Modern (Part 1) - directed by Sweden's Lapantafilm, I love their stop-motion approach to the video. I don't know how long it must have taken to film but the end result is absolutely incredible. The references to past OMD album covers is very cool too, as is the a-ha Take On Me vibe that the whole thing has. Brilliant stuff.

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